Grizzly Bear - Angus & Julia Stone

from the forthcoming album Angus & Julia Stone (2014)

It seems that every few months, Angus and/or Julia Stone captivate me with a great new recording.  Surely this comes from the Australian sibling duo's considerable songwriting and musical talents, but it is also a credit to a product strategy that works.

For nearly fifty years, the accepted strategy has been for a performer to release an album every 12-18 months and tour relentlessly to squeeze every dollar in return of the investment.  This strategy greatly benefits larger, established acts but does not work in today's paradigm.

For new and rising bands, touring is expensive and the finances of being a small club troubadour allow only the youngest and most devoted musicians to participate.  However, the Internet allows bands to self promote at relatively low cost provided you have product.

Angus & Julia Stone release music as both a duo and individually.  This creates three interrelated entities to market and promote.  They often release EPs as opposed to LPs allowing them to get to market more frequently with less product.  Being able to release four songs every three months as opposed to twelve songs every year allows social media to gain momentum and helps them establish a larger audience quicker and less expensively than traditional touring and release cycles.

And when they have enough material, they still release LPs.

They just released three tunes in advance of an upcoming joint LP.  My favorite of these songs is Grizzly Bear.  It is a downtempo number with Angus on lead vocal, singing to a prospective lover with the hook line "can I take you home?"  Julia enters beautifully on the chorus.  This song is well written, restrained, and easy to listen to (which is different from easy listening).  The keyboard solo stands out, particularly with the guitar accents.

It is great to listen to new music from Angus & Julia Stone.  It is also great to know that something else is right around the corner.

Click Here to listen to the album version of Grizzly Bear.

Click Here to watch the band perform Grizzly Bear live in a studio.  I dig how the camera moves slowly.

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